About the Film

2017 Wine Diamonds hits the film festival circuit in North America. 

Wine Diamonds (n): A slang term used by wine aficionados to describe the crystallized precipitate of Potassium Bitartrate (aka: Tartaric Acid) that accumulates on the underside of closures, corks and sometimes found in the sludgy sediment at the bottom of wine bottles.

Donations can be mailed to:  JMZ Productions: 14218 73rd Ave. NE. #B203, Kirkland, WA 98034

Questions or Corporate Giving: Call 319.329.1509 (Brad Johnson, Producer)

They call the kinds of wine grapes that grow in the upper Mississippi region, cold-hardy grapes, grapes bred to withstand extreme temperatures that would kill the traditionally grown grapes of California or France. These grapes, the farmers and wine makers of  the Midwest are pushing the envelope of viticulture and enology, growing grape vines that not only survive but thrive at temperatures as low as 40 below zero, yet yield exceptional wines. This story is called, Wine Diamonds: Uncorking America’s Heartland™


Wine Diamonds: Uncorking America’s Heartland™ is a feature-length documentary film about the challenges and opportunities of developing a new wine region, showcasing the economic and agricultural diversity brought about by the wine industry, and how families are returning to and reuniting to grow wine grapes and build a new wine region in the Midwest.

The focus of the independent documentary film will be on Midwest winery/vineyard families that have returned to home to start a winery or vineyard operation (or members of the family that have returned to help start or run an operation). The producers will meet with and conduct in-depth interviews over the course of the year with participating wineries/vineyards, visiting periodically to film winery/vineyard operations, events and tape interviews with family members and others. It is the producers hope to show a diversity of operations (e.g., scale of operation, size of family, and location throughout the region).

In addition to documenting the family-run wine operations the producers are also interested in understanding the impact the wine industry is having on the rural economies of the Midwet, how grape growing is beginning to affect agricultural diversity, and the role of state university and extension programs have on a growing industry, and talk with governmental and industry leaders.

Tentative Timeline

Phase 1: Preparation and “Pitch” Video (Ready April 2,  2015)

We’ve already filmed a portion of the Mid-American Wine Competition and have conducted interviews with organizers and judges, and observed/filmed the process of wine judging. Our goal was to understand why some of the most regarded wine judges in the country are excited about Midwest wines. The July 2014 shooting, in addition to other filming locations, will be used for a 6 minute “pitch” or promotional piece (and portions will be included in the final documentary) for the lead-up to our funding campaign effort beginning in April 2015.

Phase 2: Documentary Filming (Aug. 2014 – Jan. 2016)

Locations in Iowa (our home), Wisconsin, Minnesota, and Illinois are where we’ll be focusing our filming energy.  We plan periodic visits for interviews and filming of vineyards and production facilities, and special events during the yearlong filming process.

Phase 3: Post-Production (Jan. 2016 – Dec. 2016)

Throughout the documentary filming the team will meet to process and edit video footage. However, once all of the production objectives have been achieved we’ll begin post-production work, including: editing, voice over, sound (recording a sound track) and graphics.

Phase 4: Film Festival Circuit (2017)

The Wine Diamonds team will be submitting and presenting our film at various film festivals throughout North America to continue to build enthusiasm for our film.

Final Product: The Wine Diamonds: Uncorking America’s Heartland™ will be a feature length independent film that the producers will market to independent film festivals, seek broadcast opportunities (e.g, national distribution, digital media sites, local television, public broadcasting, etc.).

To learn more about the project, follow along with our progress, and meet the team visit:

Online: http://www.winediamondsfilm.com

Facebook at http://www.facebook.com/winediamondsfilm

Twitter: https://twitter.com/WineDiamondsFlm or  Tweet @winediamondsflm

Questions? Contact Brad Johnson at brad.pr.johnson@gmail.com


4 thoughts on “About the Film

  1. I’m 75. Grow cold hearty grapes ,make my own wine ,try to get better each year,so want to see the Wine Diamonds documentary, can’t travel. Will it ever be on DVD?


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